But it didn't start that way. Apple's logo has undergone several design changes as the company has continued to launch new products and technology. Evolution of Apple's logo design The first Apple ...

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years ...

For the first time in several years, Apple looks poised to refresh its famous logo. One of the world's most recognizable corporate symbols -- the Apple logo -- is about to get a silvery chrome finish.

Now we’re hearing about yet another feature that Apple could revive: the illuminated Apple logo. According to a patent filing discovered by Patently Apple, Apple is working on “A backlit ...

While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape orientation with a keyboard attached ...

Apple may be planning to reintroduce its classic rainbow logo on some of its new products as early as this year, according to a well-connected MacRumors tipster, who in turn cites a corporate ...