Apple's 1997 "Think Different" ad campaign is credited with ... "People already think I'm an egotist, and putting the Apple logo up there with all these geniuses will get me skewered by the ...

At the top of each image was the rainbow-colored Apple logo and the words “Think Different.” Nothing else. The creator of the work was a brilliant art director named Craig Tanimoto.

and putting the Apple logo up there with all these geniuses will get me skewered by the press.” The room was totally silent. The “Think Different” campaign was the only campaign we had in ...

Apple has opened the "It's show time" Apple News and video event with a special animated introduction, one that highlights all of the important ad campaigns and products that the company has ...

Late Apple co-founder Steve Jobs' first reaction to the "Think Different" ad campaign was less than welcoming, calling it "crap" before ultimately changing his mind and running the now iconic series.

A digital archeologist uncovers a rare prototype logo between Apple’s weirdly ornate first logo and the rainbow logo we grew up with. Popularly, most people think of Apple as only ever having ...

Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University’s Fuqua School of ...

Apple is taking Swatch to court after the Swiss watchmaker used the slogan ‘Tick different’ to promote its NFC-enabled watch. Apple is arguing that the slogan unfairly trades on its own ...