featured an all-black Apple logo. At this time, the early 2000s, there was little consistency over the color of the logo. The shape might as well have been set in stone, but the color varied.

Even though the connection was unintentional, the wordplay became an enduring part of Apple’s brand identity. Over time, the idea that the logo was a clever technological reference became so ...

Back in August, Apple made headlines ... business trying to protect a logo that appears quite dissimilar to Apple's logo, and the petition has garnered over 250,000 signatures so far.

When I designed it I pretty much did it freehand. Pulling up examples from old Apple paraphernalia confirms that his logo was obviously not reliant on strict geometry: Okay, the original logo was ...

Former Apple employee Joe Moreno reveals the story behind the upside down logo. Apparently when Apple designed the PowerBook and (later with Steve Jobs) the iBook they discovered that if they ...