The Apple logo is a bitten apple, but it didn't start out that way. Go inside the history of the iconic company symbol, created by Rob Janoff.

Experts at LOGO.com have speculated that the bite out of the apple might not only be a playful hint to the company's name but could also reference the biblical tale of Adam and Eve, symbolising ...

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...

Apple is reportedly attempting to gain IP rights to images of apples in Switzerland. This could result in a 111-year-old fruit company being forced to change its logo.

Apple, known for its innovative products, has a logo with an equally compelling story of corporate identity. The first Apple logo was designed by Steve Jobs and Ronald Wayne in 1976. It shows ...

T wo rainbow-striped Apple logos that once graced the company’s headquarters will go up for auction on June 4.. Bonhams auction house set the starting price for the iconic signs at $10,000. The ...

Apple’s rainbow logo was the symbol of the company from 1977 to 1998, and two of the signs that originally adorned the company’s Cupertino HQ are now being auctioned by Bonhams.They were given ...

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...