This article is more than 10 years old. The foundation of Apple’s brand equity is its promise to deliver a delightful user experience to consumers. Less than stellar consumer reviews on a ...

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your work doesn’t just matter – it’s adding more business value than ever before.

In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion, Apple has once again led the ...

Companies can use positive brand equity to extend their offerings. Nobody does that better than Apple. Not many will ... True thought leadership is a model of visually arresting design, appealing ...

Google squeaked past Apple by a mere $1.5B to top this year's list of most valuable global brands, as reported by the world's largest brand equity database. Apple was once again ranked behind ...

Apple has once again been named the world’s most valuable global brand, marking its fourth consecutive year at the top spot.

Beats has continued to cultivate and strengthen its own distinct brand over that time. Apple fully owns Beats, but its name isn’t all over it. So Beats is seen as a brand for everyone.