Apple on Friday was hit with a proposed class action lawsuit targeting loot boxes in games and apps, a mechanism typically characterized by in-app purchases that present buyers with randomized ...

Apple Sends Out Gift Boxes With AirPods Max and 'Sweet and Spooky' Snacks to Promote Mac Event. Sunday October 29, 2023 2:17 am PDT by Tim Hardwick.

Apple dedicates no small amount of resources to the design and testing of the boxes its devices come in, and as its product portfolio has evolved, so too have its packaging choices.However ...

One of the problems of buying hardware is that consumers often discover their devices need a software update straight out of the box. This can also apply to devices that have just launched, such ...

The product was introduced in space gray and white, with a different box for each color. In 2021, Apple launched new blue, yellow, and orange colors for the HomePod mini.

Apple is so obsessed with perfecting its boxes that it owns patents on them and has a dedicated packaging design room at Apple HQ where employees test out new box concepts.