Apple has made a habit of releasing new colors in time for spring. Last year, Apple revealed an alpine green iPhone 13 Pro and iPhone 13 and a purple iPhone 12 and iPhone 12 mini the year before.

Like the purple iPhone 12 and the Alpine Green iPhone 13, the yellow iPhone 14 is fun. It’s a way Apple can delight its customers simply by changing the color of an existing product.

Apple announced a new iPhone this morning. No, not the iPhone 15 or the rumored iPhone 15 Ultra.Apple is refreshing the iPhone 14 and iPhone 14 Plus for 2023 with a brand-new yellow color.