ALBANY – Empire BlueCross is getting a new name and logo. Starting Jan.1, the 90-year-old health insurance company will rebrand as Anthem Blue Cross, according to a company press release.

The Anthem Blue Cross Blue Shield (BCBS) logo is seen in Indianapolis, Tuesday, May 14, 2019. On December 5, 2024, Anthem issued an abrupt reversal to its policy surrounding anesthesia coverage.