When a brand’s product is sold around the world, it’s bound to look and taste different from place to place based on cultural preferences. And, according to a recent viral post, one popular orange ...

Despite Fanta's slightly dark origins, it is now one of the top 10 soft drinks in both the U.S. and the U.K. The two versions are not created equal, however, with local food regulations and cultural ...

An American teen who traveled to Italy sent the internet into a spiral last week by posting a photo of his Fanta drink to Reddit. Opposite_Strategy_43 shared a photo to the subreddit Mildly ...

One of the internet's bubbliest debates has resurfaced, and people are more confused than ever. Shockingly, the light color of the soda is almost reminiscent of a freshly squeezed glass of OJ, a far ...

Ten years ago, on my first trip outside of the United States, I stood bleary-eyed at an Italian train station at 7 a.m., ready to catch a train “home” from a weekend traveling to the village I was ...

An American man has sparked uproar online after his post about the color of Fanta in Italy went viral. The US-based Reddit user, who goes by the name Opposite_Strategy_43, shared a photo of the ...

When a brand's product is sold globally, it's inevitable it will vary in appearance and taste based on cultural preferences. A prime example of this is the well-known orange-flavoured fizzy drink, ...

Facing a decline in the global reputation of US brands, some American companies are adopting new marketing tactics.