As the American Athletic Conference ramps up its re-branding effort before debuting this fall, commissioner Mike Aresco hopes its new logo – a blue "A" with a red star in the middle – will ...

It’s a new start for the American Athletic Conference, and in the interest of furthering its rebranding efforts, the conference has unveiled its new logo. Unsurprisingly, it didn’t skimp on ...

The American Athletic Conference will move its headquarters from Providence, R.I., to the Dallas area next year, and officials hope to join a legion of leagues and staples of college football by ...