It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed,

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024.

In a recent Adweek report, Amazon has reportedly increased the number of ads on its online streaming platform Prime Video. An Amazon representative said, “Prime Video ad load has gradually increased to four to six minutes per hour.