Here are six marketing strategies to help you grow your sales ... and advertising boosts immediate sales and enhances your product’s Amazon ranking by increasing sales velocity.

Invest in building brand awareness and recall through marketing ... my companion article on the patent that reveals Amazon's product discovery strategy.

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a curated streaming platform and more like an Amazon shopping page. In that sense, ...

While reviews are still important for marketing your products on ... the most critical information when creating a product reviews strategy on Amazon in today’s climate. Over the last several ...

Aveda products were only available on Amazon through third-party sellers, but now, the Estée Lauder brand has its very own ...

and we’re seeing advertisers successfully plan and execute digital advertising strategies by shifting their focus and success metrics to the customer,” said Guy Cohen, chief product officer at ...

Amazon Shopping app users can listen to generative AI-powered audio summaries on product details pages by clicking a “Hear ...

Bundling takes two stand-alone products or services and ... prints or a larger framed photo. Digital marketing has taken bundles to a whole new level. Amazon will suggest other items that are ...

Amazon is enabling merchants to ... the beta comes as marketers lock in their holiday strategies, which could provide fertile testing ground ahead of the rollout. The tool was one of several marketing ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost time and a scarce marketing budget.