Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Amazon’s latest product announcements and updates on Wednesday demonstrate a core strategy: to be as integrated into the lives of consumers and business owners as possible. Among the many ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.

You have to start marketing your product or services even before it's 100% ready so that you build excitement, anticipation, trust, and interest. Read more here.

Dive Brief: Amazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers via a blog post. The news was also announced as part of the ...

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas.

Ravi Desai, director, mass, and brand marketing, Amazon India, said, “We want to simplify our customers life and be the shopping partner that helps you buy products from a wide selection spread ...