Amazon Prime Day, dubbed by ... How Amazon Prime Day — the ‘Black Friday of July’ — has transformed online shopping By . Lisa Fickenscher. Published July 15, 2024, 3:59 p.m. ET.

Consumers spent $12.7 billion online in the U.S. over the two day Amazon Prime Day event, setting a new record for online shopping and representing a 6.1% growth year-over-year, according to Adobe ...