A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

One observant social media user noted: "Amazon's logo contains an orange arrow that ... initially as a marketplace for books before broadening its scope to include a wide array of product categories.

Amazon’s new Your Books hub lets you sort through your books by filter, while also providing recommendations tailored to your tastes. Amazon’s new Your Books hub lets you sort through your ...

Amazon opened its first physical Amazon Books store in 2015 in Seattle, Washington. The stores sold books and other items curated from Amazon's website. They are now closed. Stock was based ...