To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic ...

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Early data from the 2024 Black Friday shopping event reveals intensifying competition among brands advertising on Amazon, with overall ad spending jumping nearly 30% compared to 2023 as companies ...

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Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday ...

Amazon Ads' Ashima Singhal discusses how Amazon Ads is revolutionizing advertising with GenAI in Ad Age's "30 Seconds With Studio 30" video series.

The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as ...

Krishan Bhatia is Amazon’s new global ad sales chief. Penske Media via Getty Images Outside of advertising, Netflix also recently brought on a former NBCUniversal executive. The streaming giant ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech ...