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Retail media has gone from niche digital add-on to frontline battleground. Here are 10 big players shaping the space – and ...
Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...
TTD shares dropped on Thursday as Amazon's DSP gained share, but analyst Laura Martin maintains Buy rating and $84 price target due to TTD's structural advantages and independence.
The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that ...
Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall earnings. While paid search remains at the heart of its ad business, Amazon has ...
Chris Wilson, Head of Amazon Ads’ Brand Innovation Lab, Australia, Middle East and North Africa, led the team who delivered ...
With the budget facing a potential $1.2 billion deficit, some ideas on the table include taxing deliveries from companies ...
Women athletes – including Laurie Hernandez, Skylar Diggins and Chaunté Lowe – tell their mental health stories as part of the Ad Council’s ongoing push.
Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...
Esports World Cup Federation has announced a three-year strategic partnership with Amazon Ads to achieve global visibility.
Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising innovations.