LONDON (TBC January, 2010) – SEGA® Europe Ltd today announced an exciting three year partnership with Alton Towers Resort, the most popular theme park in the UK. The deal, which gives SEGA the ...

Sega Europe has announced that Alton Towers will welcome its own Sonic The Hedgehog rollercoaster and hotel room. Sega has signed a three year deal with the theme park, which sees them have ...

the Alton Towers Hotel will feature a ‘Sonic Room’ and there will be a ‘Sonic Spinball’ rollercoaster. This ride is an updated version of the existing ‘Spinball Wizard’ rollercoaster ...