That's radically simplified and nuanced from the original Google identity design. There's an elegance in it that comes with maturity. And I see that elegance in the Alphabet logo. Steven Heller ...

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...

Steven Heller, design critic added this ... indicator the world loves the change and is ready for the all new Alphabet logo and all.

Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. Unveiled today, the design retains that ...

Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of blue, red, yellow and ...

wrote design site Creative Bloq in early August, when the reorganisation into Alphabet was announced. It noted that Google's logo hadn't been changed for years, and that a shake-up might be overdue.