Its newest initiative coincided with the Allstate Sugar Bowl. In the commercial, Mayhem discovers a couple that has posted on social media that they are at the Sugar Bowl, revealing the fact they are ...

Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...

Five years ago, competitors were challenging Allstate on our perceived weakness: price. The brand needed a character named Mayhem to help show that you may get what you pay for when it comes to ...