The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

Alternate logos also have a unique bond with the 32 NFL teams they share ties with. In some instances, they initially served as the team's primary logo for a time before being cast away for a ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...