What was the moment that inspired you to launch your new lifestyle beauty brand Keys ... good for me, and how I [want to] communicate with people. And that's how I feel, too." Alicia Keys ...

according to the brand. It's packed with powerful yet gentle ingredients like turmeric, chamomile and manuka honey, making it perfect for use morning and night. Keys Soulcare Let Me Glow ...

"I enjoy working out because it makes me feel good, not because I can't wait to post a selfie," Alicia Keys ... but Keys stands strongly behind the fitness-focused brand's core values that are ...

"My inspiration is our city," Alicia Keys said as she wore a Ralph Lauren black cape with a jeweled design of the New York City skyline ... with activewear brand Athleta. RELATED VIDEO: Look ...