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It's pretty clear the Nike used a photo it didn't own as inspiration for its Air Jordan logo. The sportswear behemoth still won a court battle over the copyright.
An Illustrator Updated the Air Jordan 'Jumpman' Logo A new rendering of the infamous pose. Brendan Dunne. October 8, 2015. Share. Images via Behance. by Brendan Dunne.
The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.