A serif is a delicate little point (aka flare or terminating flourish) at the end of a letter stroke. In the image above, ...

Surprisingly, many brands actually choose to use the same fonts for their wordmarks, relying on styling and context to create their own distinct aesthetic. Of course, it is unusua ...

Postmodernism’s New Typography In an act of rebellion against the prevailing Sans serif aesthetic, designers looked to celebrate creativity in their digital fonts ...

Enough with the reductive "fiesta" fonts. ... Bright graphics have become a de rigueur part of the Hispanic Heritage Month aesthetic, ... Smithsonian Design Museum in New York, ...