Having spent over 15 years in multicultural advertising and brand strategy, I’ve seen how the art of persuasion has shifted. Today’s audiences are informed, skeptical and values-driven.

AI-generated art is reshaping advertising. Brands now use AI to create visuals faster, cheaper, and at scale. Studies show 73% of marketers already use AI tools. The global AI marketing industry ...

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

Either way, Bumble had to do something, and as brand apologies go, it’s a pretty good one. Here’s why, in five steps: It was quick, coming just a few days after the backlash began.

Here’s how affiliate marketing benefits artists: Additional income: Artists can earn commissions by promoting their favorite brushes, paints, art supplies, art classes, or canvases.