A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

The services we can provide include: Advertising planning and buying Work with ... require staff training on how to use the brand from a copy and art perspective Help identify approved marketing ...

As advertising is an art, not a science, marketers need to be wary of using endless data and metrics to prescribe it, he cautions, not least because so much of the data is unreliable. More than that, ...

If you upload a document, PDF is the best format. Effective advertising and marketing play a pivotal role in the success of student organization events. As registered student organizations prepare to ...

The ideal course if you’d like to study the more creative aspects of marketing with an emphasis on careers in the agency sector, such as digital marketing, public relations and advertising. On this ...