As a data app is not a typical avenue for promoting a movie, this absurd approach to advertising the film and character is a strong example of guerrilla marketing. In another guerilla marketing ...

If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity.

As Tesla’s profits drop, a group called Everyone Hates Elon is going viral for plastering London with fake advertisements for ...

It is important to remember that guerrilla marketing remains viable, even in a world where people walk the streets staring at their mobile devices, oblivious to the environment. New Yorkers are not ...

as well as advertising in print and in cinemas and on billboards. But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." ...

"Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, president of Guerilla Marketing, International. Most businesspeople understand that ...

Guerrilla marketing campaigns, on average, are associated with significantly positive movements in company stock prices. Campaigns utilizing emotional appeals, especially joy, are associated with ...