Brands often use the rhetoric of ethos in advertising through celebrity endorsements, by demonstrating their core mission and values, and by indicating that they may just be more like you than you ...

Whenever the ad speaks to doctor-recommended or American Dental Association-approved, it is attempting to persuade you through ethos ... treatments for cancer. The Use of Art in Television ...

he can tailor his ads (like the one seen here) to his audience by emphasizing his personal credibility as an older man who’s extremely fit. You can also establish ethos through ethical use of ...

Similar to analyzing writing, we can use ethos, pathos and logos to analyze images ... This image was published by the got milk? advertising campaign to encourage the consumption of milk. "got milk?" ...