Adidas apologizes to pro-Palestinian model Bella Hadid amid criticism for picking her for its SL72 shoe campaign, which recalls the deadly 1972 Munich Olympics.

Bella Hadid has hired a legal team in the wake of her retracted Adidas SL72 sneaker campaign after she was dropped from the ad following backlash, a source familiar with the situation told ...

Adidas has issued an apology for its new ad campaign featuring Bella Hadid. The SL72 sneaker relaunch celebrates the 52nd anniversary of the 1972 Munich Olympics, during which Palestinian ...

Hadid, Nast, and Koundé had been a part of the Adidas “SL72” campaign where they modeled sneakers that were inspired by the 1972 Munich Olympics. The shoes were first released in 1972 to ...

The adidas SL72 shoes were first released for the 1972 Munich Olympics. Unfortunately, the debut was overshadowed by a tragic event that saw a Palestinian group called Black September, ...

Adidas' SL72 advertisements feature an Adidas-clad Hadid holding flowers, while showing off her sneakers. "Giving Bella Hadid her flowers in the SL 72," read an X post from Adidas Originals.

And earlier last weekend, it was revealed that Hadid hired a legal team in the wake of her retracted Adidas SL72 sneaker campaign after she was dropped from the ad following backlash, ...

A spokesperson for Adidas told the Jewish Telegraphic Agency at the time the company would be “revising” the campaign for the shoe, called Adidas Originals SL72, in response to the criticism. Shortly ...

Adidas put supermodel Bella Hadid in an ad campaign for its SL72 sneaker, received backlash from the Israeli government over it, dropped her from the campaign, and is now being sued by Hadid for ...

It’s worth noting that Hadid has also co-signed adidas’ SL72 — she even appeared in a campaign for the sneaker, though the brand apparently dropped the advertisement over backlash to Hadid ...

It's been 39 years since the adidas SL72 made its debut during the 1972 Munich Olympics, and damn do they still look good. The classic nylon and suede trainer returns from adidas Originals in an ...