Liverpool are in the process of wrapping up a deal for a new No9 in the shape of Hugo Ekitike. The French under-21 ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

One of the most prominent examples of Fenway Sports Group's self-sustaining model occurred in 2018, when the £146m sale of ...

Liverpool are likely planning fresh photoshoots for each new signing, wearing the 2025/26 home kit, with their new numbers ...

Liverpool will wear the three stripes of Adidas from 2025-26 after announcing a multi-year partnership with the sportswear brand.. The move, from August 1, is another step towards increasing ...

New Balance claimed matching rights to Nike’s bid. Yet, Liverpool won the case, allowing it to join Nike. That deal expires following the 2024/25 season. Fittingly, Liverpool’s next kit manufacturing ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.. The club previously sported Adidas kits between 1985 to 1996, and ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner from Nike from the beginning of August. A ‘multi-year deal’ was ...

Adidas agreement will see Liverpool generate more funds. Liverpool recently opened a tender process to field offers for a new kit deal to begin in 2025. Although Nike and Puma attempted to sign with ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season. Skip to content Menu Today's paper.