Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Follow this advice from members of Forbes Communications Council to help you design a logo that is perfect for your business.

Design is used in almost ... so does the logo.Many logos are based around a nameor the initials of the company.Others are more abstract shapes,symbols or pictures.These logos don't actuallysay ...

It was at that time, Müller added, that the trade of manufactured goods started to go ... abstract design, so the chance of somebody raising their hand and saying ‘We have the same logo ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes ... resonate with consumers more than those with abstract symbols. Read next BI Tech Memo ...

A British design studio reduces some of the world’s most recognizable logos to abstract paintings. Here’s the scary part: They’re still totally recognizable. We like to think that we’re ...

In the spirit of melding form and subject, “Abstract ... the redesigned Instagram logo right away. The series’ insistence on rooting this exploration of design squarely through the lens ...