Absolut: Biography of a Bottle ...

An Absolut vodka advertising campaign that ran in Mexico continued to generate intense reaction Saturday from Times readers and across the Internet. By Saturday night, hundreds of comments had ...

When the campaign started in 1980, Absolut had only 0.1 percent of the U.S. vodka market ... support the work his agency is doing. The Tampa Bay Times e-Newspaper is a digital replica of the ...

Absolut Vodka—once fêted for its creative limited ... the fall of the Berlin Wall, and the birth of IT. Pernod Ricard bought into Absolut’s cultural legacy in 2008, when it fought off rivals ...

LONDON— Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made ...

The unmistakable bottles of Absolut vodka that the company distributed were losing pride of place on the top shelf to textured, cut-glass bottles with names such as Ketel One and Belvedere.

Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? -- a series of ads. The $4 million buy will ...

LONDON, Oct 16 (Reuters) - Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard (PERP.PA), opens new tab and Coca ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...