Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

What Abercrombie & Fitch Ads Would Look Like With Plus-Size Models. By Judith Grey. 2013-05-22T15:43:00Z Share. Facebook Email X LinkedIn Copy link. An icon in the shape ...

Abercrombie & Fitch, which also owns successful sister brand Hollister, reported positive same-store sales growth for the first time in six years during the third quarter of 2017. While this 4% ...

Apparel company Abercrombie & Fitch is shedding its exclusionary popular kid aesthetic for a more millennial-friendly re-branding — after their former CEO notoriously professed to targeting only ...

Abercrombie & Fitch is wiping the slate clean, literally. The brand has been very public about their rebranding: moving away from ads that featured models in varying stages of undress — and ...

The ads, which will be for the brand’s Fierce fragrance, will also focus on themes of self-empowerment, ... On Thursday, Abercrombie & Fitch introduced the new campaign on Twitter, ...

Abercrombie & Fitch Co., which once eschewed advertising and counted on its ’90s cool to sell clothes, is stepping up marketing in a bid to win back teens.

Abercrombie & Fitch’s new ad campaign redefines what ‘cool’ looks like; ... Sexy is out, inclusive is in, as retailers’ ads redefine what ‘cool’ teens look like. Skip to Main Content.

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...