Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

LEAWOOD, Kan., November 07, 2024--AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and in the world, today announced AMC’s Go Plan, an ambitious investment in the ...