AMC tested the idea and found that people didn’t want to pay more for the best view or take less desirable seats at a discount. Above, moviegoers at an AMC theater in Monterey Park in 2021.

AMC Theaters, the nation's largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle will cost a ...

AMC’s new plan for ticket pricing will make spots at the front of the theater cheaper, while good seats in the back get a bit more expensive. AMC’s new plan for ticket pricing will make spots ...

And yet, spurning their spokeswoman, bozo movie theater chain AMC announced this week that it’s going to begin selling the best seats in its cinemas nationwide at a premium. The fleecing of you ...

An AMC Theatres executive said though "every seat at AMC delivers an amazing moviegoing experience," this will be "another way for moviegoers to find value at the movies" Benjamin VanHoose is a ...

You may have to pay extra to get good seat at AMC Theatres. The country's largest movie theater chain announced Monday plans to price tickets based on seat location within the auditorium ...

There are three tiers of seats for customers to choose from. AMC Theatres announced a new ticket pricing initiative Monday that has customers paying based on where their seat is located.

Meanwhile, Value seats — which will only be available to AMC Stubs members and the free-tier Insider membership — are located in the front of the auditorium, include select ADA seats and are ...

AMC, the largest movie theater chain in the U.S., on Friday will start selling tickets at different prices based on where a seat is located in a given venue. The new approach, called "Sightline at ...

Fandango's Erik Davis on must-see films of the summer movie season 05:21. Moviegoers no longer have to worry about paying extra for better seats at theaters operated by AMC Entertainment.

AMC Theaters said Thursday it is ending its “Sightline” tiered seat-pricing pilot, which it began earlier this year, in which moviegoers who sat up by the front of the theater directly next to ...

Middle seats at many U.S. movie theaters just got more expensive. AMC Theaters, the nation's largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines ...