New research reveals that linking real-world assets to Non-Fungible Tokens may undermine their perceived luxury.

Examples include a company's proprietary technology (computer software, etc.), copyrights, patents, licensing agreements, and website domain names. Goodwill is a non-physical item, such as a brand ...

While blockchain solutions can ensure the integrity of digital data by providing a tamper-proof record of transactions, they cannot verify the authenticity of physical items. For example ...

4K platform, a marketplace that allows users to mint non-fungible tokens (NFTs ... an NFT symbolizing ownership of a physical good. The company obtains the item from a seller, authenticates ...