The new logo is larger and bolder than the previous one ‘to increase visibility and recognition of the brand on-shelf’, according to 7Up manufacturer Britvic. The redesign will be seen across all 7Up ...

7up Free, PepsiCo’s no-sugar lemon-lime variant, has rolled out a global brand revamp in over 140 countries in an effort to position itself as a soft drink brand for quirky and original people. The ...

Since its launch in 1929, 7UP’s logo has been delightfully inconsistent. Whereas some mainstay brands focus on glacially paced evolutions and the occasional overhaul, 7UP seems to have long ...

Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.

The new logo is larger and bolder than the previous one ‘to increase visibility and recognition of the brand on-shelf’, according to 7Up manufacturer Britvic. The redesign will be seen across all 7Up ...

Created as the first major rebrand of 7Up for seven years, the redesigned logo will be rolled out on cans, bottles and merchandise. PepsiCo aimed to give the new branding more energy, playing into ...