Payne called on his go-to graphic designer Nate Carlson ... and had grain added to keep with that ‘70s aesthetic. Miramax ended up liking Carlson’s logo design work so much, the company ...

The updated logo is not meant to replace the universally recognisable "I ♥ NY" design, which Bronx-born graphic designer Milton Glaser first sketched in the 70s while sitting in the back of a ...