Thinking long-term offers a distinct advantage, a principle 50 Cent knows very well ... that he wanted a water bottle deal.

50 Cent’s endorsement deals have also brought in substantial income. One of his most notable deals was with Vitamin Water, ...

a vitamin water company he had taken a 10% stake in, for $4.1bn. It's said to have earned him anywhere up to $100m. For a lot of kids in 2003, there was nobody cooler than 50 Cent. And he's one of ...