Traditionally, there’s not been a whole lot of sexiness associated with rubber watch straps ... comfortable strap technology aimed at professional divers. The company was the OEM strap manufacturer ...

If one is planning a deep dive or exploring the world, being equipped with a watch ... straps with rubber inside for added comfort. In the past few years, as well, brands such as Ulysse Nardin and ...

But this time, Houston, the objective is replenish the hype around the OG watches ... or blue (Uranus). The rubber Omega x Swatch MoonSwatch rubber straps are now available on the Swatch webstore ...

Ask a watch guru about their favorite watch collabs, and the Swatch x Omega MoonSwatch phenomenon ... Swatch has just dropped some bi-color rubber straps with quick-release features.

Before the MoonSwatch inevitably voyages beyond our solar system (Mission to GJ504B we anticipate reaching you circa 2029), Omega and ... around the OG watches. The rocket fuel? Rubber.