News

Publicis Wins $1.7 Billion Mars Advertising Account From WPP
Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.
In the wake of WPP plc's (LON:WPP) latest UK£343m market cap drop, institutional owners may be forced to take severe actions
Key Insights Significantly high institutional ownership implies WPP's stock price is sensitive to their trading ...
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WPP lowers global ad-revenues forecast (but still expects growth)
Advertising giant WPP has published its latest ‘This Year Next Year’ report, which includes its forecasts for global ad ...
WPP rises Tuesday, outperforms market
WPP PLC closed 38.74% short of its 52-week high of £9.03, which the company achieved on December 9th.
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Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...
WPP Media cuts 2025 global advertising revenue growth forecast to 6% on trade concerns
Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...
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WPP slides Monday, underperforms market
WPP PLC closed 39.82% below its 52-week high of £9.03, which the company achieved on December 9th.
WPP races to harness AI before the technology kills its business
Chief executive Mark Read pushed to adopt artificial intelligence but is set to exit with the share price languishing ...