FDA Just Approved a New Blue Food Dye
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About 90% of the ice cream sold in the U.S. will no longer contain artificial dyes by 2028, federal health officials announced.
Dozens of ice cream makers pledged on Monday to remove artificial dyes from their products by 2028. The move is the latest voluntary effort by U.S. food manufacturers to heed calls from the Trump administration to remove synthetic dyes over potential health concerns.
Health Secretary Robert F. Kennedy Jr.’s campaign to eliminate synthetic food dyes from the American food supply is facing stiff resistance from one of the country’s most iconic candy makers —
Health Secretary Robert F. Kennedy Jr. is pushing to eliminate synthetic food dyes, but Mars refuses to remove them from its candies like M&M’s and Skittles, according to Benzinga. Mars says it will keep using synthetic dyes in its candies,
Welch’s Fruit Snacks will cut synthetic dyes from its full lineup of products by early 2026, parent company PIM Brands Inc. said, making it the latest American brand to pledge to eliminate the colorants.
The health secretary has used peer pressure to persuade food makers to nix synthetic dyes. The candy industry is holding out, arguing American consumers like bright sweets.