China’s smartphone market contracts
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Apple ( NASDAQ: AAPL) shipped 9.6M iPhones in China in Q2 2025, a 1.3% YoY decline, according to preliminary IDC data. This marks an improvement from Q1 2025, when Apple saw a 9% YoY drop, signaling a stabilizing trend amid stiff domestic competition.
China's smartphone shipments dropped by 4.0% Y/Y in the second quarter, the International Data Corporation (IDC) said on Tuesday.
However, the Cupertino-based tech giant, Apple, only saw its shipments grow by 1.5 percent in Q2 2025 from last year, shipping 46.4 million units. Yet, the company retains second position on the table, commanding 15.7 percent of the global smartphone shipments in the quarter.
As the third quarter of 2025 kicks off, smartphone brands around the world are rolling out new models, hoping to rejuvenate the sluggish market as inflation, currency swings, and trade tensions continue to weigh on consumer demand.
HMD has confirmed it's pulling business out of the States due to "a challenging geopolitical and economic environment."