New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office resultsCANNES, France, June 16, 2025 ( ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

As part of an expanded deal, Acxiom, which is provides data and technology infrastructure to Interpublic Group of Companies ...

The "Streaming Wars" have been the focus of the TV industry for the past half decade as the big platforms duke it out. And in ...

TV adtech firm Samba TV filed an S-1 for an initial public offering. Samba is among other firms trying to challenge Nielsen over how TV ratings are measured. Here are six takeaways from its S-1.

SAN FRANCISCO—Samba TV said it has acquired Semasio, a contextual targeting and audience data-solutions provider that will strengthen the company’s ability to deliver privacy-first targeting across ...

SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media ...

HBO's hit video game adaptation holds firm on top in the week after its finale The post After Season 2 Finale, ‘The Last of ...

Samba also pointed to Prime Video’s Beast Games as a top example of “destination programming,” which is shows that people ...

SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...