New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office resultsCANNES, France, June 16, 2025 ( ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

As part of an expanded deal, Acxiom, which is provides data and technology infrastructure to Interpublic Group of Companies ...

The "Streaming Wars" have been the focus of the TV industry for the past half decade as the big platforms duke it out. And in ...

TV adtech firm Samba TV filed an S-1 for an initial public offering. Samba is among other firms trying to challenge Nielsen over how TV ratings are measured. Here are six takeaways from its S-1.

HBO's hit video game adaptation 'The Last of Us' holds of Netflix and Paramount's starry limited series, Sirens and MobLand.

SAN FRANCISCO—Samba TV said it has acquired Semasio, a contextual targeting and audience data-solutions provider that will strengthen the company’s ability to deliver privacy-first targeting across ...

Samba TV announced on Wednesday a product which promises to reveal what the world is watching on television in real-time, something that's never been done before. See photos: 45 Fall TV Actresses ...

SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company ...

Samba also pointed to Prime Video’s Beast Games as a top example of “destination programming,” which is shows that people ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...