The pOpshelf concept, which targets suburban women in households with annual incomes of between $50K and $120K, got its start in 2020 when two stores opened in Dollar General's home base of Tennessee.

In 2021, Dollar General announced plans to open approximately 1,000 Popshelf stores by the end of the 2025 fiscal year due to its popularity with customers, according to reporting from CNBC.

Dollar General launched pOpshelf as a new store brand in late 2020, starting with two concept stores in Nashville, Tennessee. The pOpshelf stores sell most items for $5 or less, and the vibrant ...

Dollar General Corp. has revealed that Austin Leonard has joined the company as VP and general manager of DG Media Network (DGMN). In this role, Leonard will oversee all aspects of the department, ...

Dollar General is in the early phases of its Popshelf experiment, and learning as it goes along. One thing is clear: The retailer has big plans for the concept and sees a rich opportunity in it.

Dollar General said Thursday it will open 1,000 Popshelf stores over the next four years. The retailer first introduced the concept last year and has 30 Popshelf stores today.

Dollar General plans too open 100 Popshelf stores this year and reach 1,000 stores in the U.S. by the end of 2025, the company said. FiveBelow was founded in 2002 and has just now opened more than ...

Dollar General said Thursday, Dec. 2, 2021, that it anticipates nearly tripling the number of Popshelf stores it has by next year and plans to have about 1,000 Popshelf locations by the end of ...

Dollar General said Thursday it will open 1,000 Popshelf stores over the next four years. The retailer first introduced the concept last year and has 30 Popshelf stores today.