Microsoft has announced a new generative AI model designed for gameplay ideation. The company detailed what it calls the first World and Human Action Model (WHAM). The WHAM, Katja Hofmann, Senior Principal Research Manager and lead of the Microsoft Research Game Intelligence team,

Microsoft’s Muse is built on the World and Human Action Model (WHAM) and is intended to enhance developers’ creativity.

Despite a decade of AI growth, Cook says, there's no method yet to measure what exactly an AI model has captured and what it has not. Muse is able to provide grainy gifs of one fairly simple video game based on seven years of footage, but it is not a solution for holding everything about a game or every possible outcome of what players could do.