The company’s unique campaign for a rare, terminal illness nabbed millions of views and a spot on the main stage at the ...

Biogen Inc. (NASDAQ:BIIB) is one of the best S&P 500 stocks with huge upside potential. As of June 16, Biogen emerged as a ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold ...

So far, Friedreich’s Back has, as the name suggests, brought Friedreich back. The focal point of the Biogen effort is a nine-part video series on social media featuring a quirky scenario in which ...

Friedreich’s Back is a darkly funny campaign that reimagines 19th-century scientist Nikolaus Friedreich rising from the grave to make sense of a world where a treatment now exists for the ...

He received his medical education at Heidelberg, where he was assistant to Nikolaus Friedreich, and qualified in 1864. After working with Buhl at Munich on morbid anatomy, ...

One notable campaign, developed with ad agency 21Grams, is a dark comedy web series titled “Friedreich’s Back.” This nine-episode series humorously depicts Nikolaus Friedreich, the ...