L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR fans have seen the sport's demographic shift in viewership on Amazon Prime Video as a 'big win' despite losing its older watchers in double digits.

Three upcoming races will be available to Prime subscribers, with monthly membership options starting at $7.49 after a 30-day ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Michigan International Speedway is host to this weekend's NASCAR racing, which includes stand-alone days for ARCA on Friday ...

The NASCAR Cup Series is set to take on the Autodromo Hermanos Rodriguez for yet another race in the 2025 season. Catch the race on Sunday on Amazon Prime at 3 p.m. ET. Qualifying starts Saturday on ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

NASCAR fans have had various reactions to the newly revealed viewership numbers for the Cup Series race at Michigan International Speedway. The race received 1.

NASCAR's partnership with Amazon Prime Video for mid-season race broadcasts has sparked controversy among fans struggling with streaming services. NASCAR's deal with Prime aims to attract new ...