Mexico's beloved rodeo queen tragically passed March 10th. She was loved throughout the western industry and she used her social media presence to show her involvement with horses, competing, and ranching.

Social media personality Valeria Mireles, known as “Miss Rodeo,” has died at 20. The cowgirl influencer’s death was announced on Monday, March 10, by the Mexican Rodeo Federation on social media, who noted that Valeria was “Miss Rodeo Mexico” in 2021 and 2022.