ALLYourgames proclaims the first bit of marketing copy for the ROG Xbox Ally, the third-gen Asus handheld PC that’s also borrowing Microsoft’s Xbox brand. “This is an Xbox,” declares the very next line.

The device sports the twin arms to better resemble a typical Xbox controller.

Microsoft and Asus' co-developed ROG Xbox Ally is trying to offer PC gamers a more comprehensive compatibility solution that also preserves a SteamOS-like handheld UI by putting a new Xbox-branded us...